About Us

About R & H

For the past 20 years, Rum & Humble has played a key role in presenting many of the world’s most celebrated performing artists to a multitude  of audiences in one of the most competitive live music markets in the U.S.  The firm’s imprint can be found on countless concerts and festivals spanning the entire musical spectrum.

Rum & Humble company principal Martin Fleischmann has developed a “core aesthetic” based on presenting the highest quality talent in settings that encourage an alchemical experience between artist and audience.  The fabled Hollywood Bowl represents the pinnacle of that quality concert experience.  With concert promoters Bill Silva and Andrew Hewitt, Rum & Humble has co-promoted a stellar array of superstar acts at the natural outdoor amphitheater over the years.  They include The Police, Elton John, The Rolling Stones, Luciano Pavarotti, Tom Petty, Radiohead and many others.

The company also has become identified with concerts by respected international artists, such as the French rocker Manu Chao, Senegalese singer Youssou N’Dour,  British DJ Paul Oakenfold, Malian duo Amadou & Mariam, Israeli star Idan Raichel and Mexico’s Rodrigo y Gabriela.  From 1993-2001, Rum & Humble oversaw a partnership at the Bowl with Latin music impresario Ralph Mercado that presented artists like Celia Cruz, Marc Anthony, Ruben Blades and Tito Puente at the annual Hollywood Salsa & Latin Jazz Festival.

In 1998, Fleischmann became a founder of the Conga Room, L.A.’s premiere Latin nightclub, and booked talent there for its first four years.  Rum & Humble was among the pioneer promoters in the field of Latin alternative music, presenting concerts by (among others) Colombia’s Juanes, Venezuela’s Aterciopelados, Mexico’s Julieta Venegas and Maldita Vecindad, Spain’s Enrique Bunbury and Argentina’s Fabulosos Cadillacs at various venues throughout the region.  It was also directly responsible for an early wave of acts performing in the U.S. directly from Cuba, such as the Buena Vista Social Club and Los Van Van and most recently–in partnership with Jackson Browne– the singer/songwriter Carlos Varela.

In the last decade, Rum & Humble has expanded its production schedule with events across the U.S. in cities such as Miami, Washington D.C., New York City, Las Vegas and San Diego.  At the same time, it has brought its high standards of organization and quality production values to ongoing major projects in Southern California such as the Long Beach Blues Festival (2008-present), the KJAZZ Wine & Jazz series at Hollywood & Highland (2007-present) and the Santa Monica Pier’s popular free summer concert series, for which the company recently signed on again to produce the eclectic line-up for next year (2012).  In addition, the company continues to serve a distinguished roster of corporate clients and non-profit organizations.

Next year, Rum & Humble will break new ground with its WIRE:t/a/p program, exploring the creative methods and motivations of some of the world’s most brilliant artistic minds. Through numerous concerts, lectures and installations, the trailblazing series will delve into the blurred boundaries of contemporary classical and high-brow popular music.


Rum & Humble offers the following event production services:

Talent Booking – creative consultation/negotiation/acquisition
We will work with you to identify talent that is in keeping with your goal, realistically available, and within your budget. We will negotiate on your behalf with a deep knowledge of the market value and pricing of the talent. Several factors go into determining the price of talent. We will seek to put as many as possible of these factors in your favor.

Technical Production – staging/sound/lights/etc.
Our established relationships with reliable, experienced vendors allow us to provide all the necessary physical elements of your production. Whether it’s a small platform in the corner of the room or a huge stage fit for a superstar act, we will make sure you only spend what is necessary for the given situation. Then, we will oversee our technical crew to ensure a smooth, professionally produced event.

Venue Issues – selection/securing/liaison
Once you have settled on a location for your event, we take responsibility for negotiating the deal and handling the high volume of communications and planning with the venue.

Event Management – ticketing/hospitality, etc.
Our expertise in running the ‘house’ results in the audience being where they are supposed to be and your special guests being afforded the kind of treatment and amenities you want them to have.

Key to a public event’s success is both the awareness generated by advertising and the event itself being well-attended. Our many years of event marketing experience enables you to make the right decisions in media buying to support ticket sales while creating as high a profile as possible for your product or service. An added bonus is our know-how in the area of celebrity-driven publicity and the extra visibility it affords you.

For our clients whose aim is a marketing thrust, we work with you to create a lasting sense of brand identification and positive reinforcement. In order to do this, we help you to:

a) Identify and emphasize your MESSAGE. b) Ensure that the message is delivered with CONSISTENCY. c) Coordinate the event’s integration with EXISTING MARKETING. d) Oversee marketing and publicity to maximize pre/post event IMPACT.

Contact us with your inquiry

Contact Us

Contact Us